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U.S. students are in trouble. Globally they rank 25th in math and 17th in science. This is a problem that puts America's position in the global economy at risk, a problem we cannot ignore. So, together with ExxonMobil, we created a multifaceted campaign with a singular call to action: Let's Solve This. Positioning ExxonMobil as a vocal contributor to this important topic, this campaign was designed to not only inform the American public on the challenges that lie ahead, but to inspire them to take part in solving our nation's education crisis. Together, we can solve this.
The images you are about to see may be difficult to look at.
We coupled a PSA-style TV spot with a series of four print ads to show the benefits of using new Cool Whip Frosting. It’s whipped, fluffy and perfectly sweet, spreading on easily to leave cakes unharmed.
Please help. Together we can change the way cakes are frosted.
To launch Norwegian’s latest ship, Norwegian Breakaway, we created something no one has ever seen before — a ship with the city of Manhattan on top of it, bringing the best of NYC to sea.
The campaign, The Best of NYC at Sea, includes an eye-catching, state-of-the-art, digitally animated television spot, various out-of-home advertisements, and new digital experiences on www.breakaway.ncl.com that artfully render the New York City experiences found on board.
Anchors aweigh!
Last week, we sat down with Justin Kauszler and ACe Callwood, founders of the web app that produces ambient coffee shop noise—Coffitivity.
Brewing, label making and, most importantly, drinking.
U.S. students are in trouble. Globally they rank 25th in math and 17th in science. This is a problem that puts America's position in the global economy at risk, a problem we cannot ignore. So, together with ExxonMobil, we created a multifaceted campaign with a singular call to action: Let's Solve This. Positioning ExxonMobil as a vocal contributor to this important topic, this campaign was designed to not only inform the American public on the challenges that lie ahead, but to inspire them to take part in solving our nation's education crisis. Together, we can solve this.
The images you are about to see may be difficult to look at.
We coupled a PSA-style TV spot with a series of four print ads to show the benefits of using new Cool Whip Frosting. It’s whipped, fluffy and perfectly sweet, spreading on easily to leave cakes unharmed.
Please help. Together we can change the way cakes are frosted.
To launch Norwegian’s latest ship, Norwegian Breakaway, we created something no one has ever seen before — a ship with the city of Manhattan on top of it, bringing the best of NYC to sea.
The campaign, The Best of NYC at Sea, includes an eye-catching, state-of-the-art, digitally animated television spot, various out-of-home advertisements, and new digital experiences on www.breakaway.ncl.com that artfully render the New York City experiences found on board.
Anchors aweigh!
Last week, the local offshoot of TED came to Richmond in the form of TEDxRVA. The open forum, themed “create,” drew in dozens of speakers and hundreds of audience members, encouraging engagement and the creation of “Ideas Worth Spreading.”
With everything from ‘80s montages to magical doppelgängers, the on-the-golf-course hijinks continue with another round of PING’s “Golf Buddies” campaign. This year Lee Westwood joins the cast, adding some dry British humor to the American duo of Hunter Mahan and Masters champ Bubba Watson. Now that’s what we call a dynamic threesome!
When Def Leppard approached the agency, our creatives were thrilled. Several long-time fans jumped on the opportunity to design the cover art for the song “When Love & Hate Collide.”
Welcome to the Martin Fashion Show, featuring the "Good and Tough" collection.
Folks that save money on their car insurance sure are happy. But just how happy?
Happier than Gallagher in a farmer’s market.
Happier than Christopher Columbus with a speedboat.
Happier than a Slinky on an escalator.
You get the idea.
Of the Five Best Super Bowl Spots This Year, Which One Didn’t Run During the Game?
This year, ReadWrite named five top Super Bowl ads, only one of which didn’t air during the game: Pizza Hut’s Hut. Hut. Hut. Additionally listed among Forbes’ predicted top ten Super Bowl ads, Hut. Hut. Hut. appeared just before the big game, proving you don’t have to pay millions to be listed among the best.
The spot is a compilation of the best of user-generated “hut” moments, showing no matter how you say it, you can’t have football without the “Hut.”
A Valentine's Day act of love for our President, Mike Hughes.
We first saw him “wheeee-ing” all the way home, then he was zip lining and luging down the street. Now, Maxwell the Pig is all grown up and he’s starring in a campaign of his own to demonstrate all of the ways customers can access GEICO with ease.
What do you do when you want to increase brand awareness, while reinforcing Nespresso’s quality at-home experience? You bring in backup in the form of a hot Spanish actress, Penélope Cruz. Nespresso. Where you never have to compromise on anything. Where just one touch creates the perfect coffee. Where every cappuccino and latte is only made with fresh milk. And where the staff is exceptionally friendly. Nespresso. What else?
From speaking to Congress to traveling around the U.S., the Gecko has gotten his fair share of time in front of the camera. But never before has the Gecko allowed anyone to see what happens behind the scenes, until now. Now fans can see the Gecko at his on-camera best and then get to take a sneak peak at what goes on backstage too. Computer animated coffee and all.
To honor the 50th anniversary of the Cuban Missile Crisis, we partnered with Tool of North America to create an interactive multimedia documentary, laying out the full story of the Crisis in riveting detail through dozens of archival photos, videos, documents and audio recordings. Cloudsovercuba.com also offers a fictional “what if” scenario, allowing users to optionally access a heartbreaking short film that takes place in an alternate 2012 in which the Crisis escalated into nuclear war 50 years ago. By combining elements of a traditional documentary with an interactive experience, this site will change the way we look at history and help us to understand the way it impacts our lives today.
Founder of The Mom Complex, Katherine Wintsch, addresses the Sandy Hook shooting on behalf of moms everywhere.
