We wanted to prove to professional painters that Benjamin Moore paint does a high quality job, and fast. So in the spirit of Halloween, we hired real painters for a job they wouldn’t want to spend long on — a haunted hotel — and we caught it all on hidden camera. 

For LG's new G2 smartphone we needed to cut through the steady din of specs, superiority claims and preciousness that's rampant in the industry. So we took a charismatic geek hero, guitar god Zakk Wylde, the legendary sword Excalibur and a couple of Vegas bound aliens and stirred them into a delicious smartphone stew. We embraced LG's "Life's Good" tagline by creating three slightly ridiculous digital films that are playful, humorous and deliver the important specs on a top-notch phone.

In the immortal words of Rick…our geek superhero…these videos were designed to "Go Forth and Conquer."

When a jewelry designer is looking for inspiration, a bathroom faucet probably isn't the first thing that comes to mind. But with the launch of Moen's new global style campaign, this could soon change. The campaign is based on a simple premise -- just as a statement piece necklace can transform your look, a "statement piece" faucet can transform your bathroom.

To bring this idea to life, we collaborated with jewelry designers from around the world to create statement piece necklaces inspired by Moen's  faucets.  The necklaces can be seen in TV, cinema, print, documentaries, showrooms and coming to a red carpet soon. We've even created pared down versions as gifts.

While many see November 22, 1963 as the end of John F. Kennedy’s life, we see it differently. His ideas live on. They live on in people, places and actions. The live on in theater, in poetry and in the ideals he set as President. And now, they will live on AnIdeaLivesOn.org. Here you will find stories of how JFK lives on today — how even 50 years later, he is still very much a fabric of everyday American life and his impact is still being felt.

That said, we need your input. Submit your story of how JFK lives on today or how he has inspired you. Once we clear the content, you will be added to the bigger story, becoming part of JFK's living and evolving legacy.

For more info, visit the site or view the article in the Associated Press.

Take 15 over-achieving prodigies from the worlds of art, copy, design, film, digital and business, give them three months and real-world assignments and you get The Martin Agency Kitchen. No, we won't bore you with culinary-puns and hackneyed cooking metaphors. Although that would be fun.

Starting January 2014, students accepted into the Kitchen will be dedicated to bringing awesome to life like it's Frankenstein, creating game-changers in film, apps, art, social platforms, installations and communication. They'll get real work in their books and real awards on their shelves. No copies or coffee. Or copies of coffee. It’s a program on steroids. It’s The Martin Agency Kitchen. Come Hungry.

For info on how to apply, FAQs, etc., visit martinagencykitchen.com

Over the years, the agency has debated the merits of ad awards. Are they worth it? Do they really mean anything? Is an award winning ad more effective? There are no right or wrong answers to these questions. But here's what I believe about awards.

They matter. Just like the Oscars, Grammys and Emmys matter.

They matter because they give us a target to shoot at. They matter because they honor excellence. They matter because they motivate us. They matter because they make us feel good about what we do. And they matter, most of all, because they work better than non-award-winning ads. As an agency, we believe ads with a great big, award-winning idea behind them break through the clutter, engage more powerfully and motivate action. Think Wonderfilled, Hump Day, Statement Pieces for your Bathroom, Awesomecross, More Birthdays, Scary Good Job, The Pursuit, etc, etc.

Today, we're proud to be named one of the 10 most award-winning agencies in the world. And while a special shout out goes to the entire JFK Library team, when one team wins here, we all do.

Link to Ad Age Awards Report PDF. 

Photo Credit: Mary Taylor Otañez

We wanted to prove to professional painters that Benjamin Moore paint does a high quality job, and fast. So in the spirit of Halloween, we hired real painters for a job they wouldn’t want to spend long on — a haunted hotel — and we caught it all on hidden camera. 

Dr. Lauren Tucker, SVP/Group Planning Director and founder of The Martin Agency's Decision Sciences unit presented last month to the Washington Leadership Council on Legal Diversity in a talk titled "Poking Holes in the Glass Ceiling: 7 Insights to Surviving the Fallout."

Check out the full 20-minute video as well as the 3-minute highlights. 

We are honored to announce that our President, Mike Hughes, will be inducted into the 65th Annual Advertising Hall of Fame! 

AAF Press Release:

The Walt Disney Company, Seven Legendary Individual Inductees Headline the 65th Annual Advertising Hall of Fame®
WASHINGTON, D.C. — The 65th Advertising Hall of Fame Induction Ceremonies & Gala Dinner will be held the evening of Monday, April 7, 2014, in the Grand Ballroom of New York's historic Waldorf-Astoria hotel.

Elected by the Hall of Fame’s distinguished Council of Judges, here are this year’s “magnificent seven” to be inducted into the Hall of Fame:

Bob Greenberg, Founder, Chairman and CEO, R/GA
Sir John Hegarty, Founder, Creative, BBH
Mike Hughes, President, The Martin Agency
Edward T. Lewis, Co-Founder and Former CEO, Chairman and Publisher, Essence Magazine; Co-Founder, Latina Magazine; Chairman, LMV; and Senior Advisor, Solera Capital
Jane Newman, Co-Founder, Merkley Newman Harty
Aldo Papone, Senior Advisor, American Express
Joe Pytka, Filmmaker, PYTKA

Mike Hughes will also be presented with the inaugural David Bell Award for Industry Service, a new award being introduced to recognize extraordinary and unique contributions and service to the advertising community and industry as a whole.  It is named in honor of David Bell (Hall of Fame Class of 2007), a visionary leader and mentor to several generations of advertising professionals.

This year’s corporate inductee is The Walt Disney Company, one of the world’s most beloved companies, imbued by its legendary founder with a unique sense of optimism, creativity and innovation. Disney is the largest media and entertainment conglomerate in the world, with an unprecedented collection of amazing brands including Disney, ESPN, ABC, Pixar, Marvel and Lucasfilm.  It is one of only five storied companies ever inducted into the Hall of Fame.

“The Walt Disney Company holds a special place in the hearts of people around the globe, and it is hard to think of another brand that has had a bigger impact not just on the landscapes of advertising, marketing, and media, but indeed on the very culture and ethos of our society.  It is truly a part of the great American story,” said James Edmund Datri, President & CEO of the American Advertising Federation, which administers the Advertising Hall of Fame.

“The AAF brings together top leaders from throughout the advertising industry to form the Hall of Fame’s Council of Judges—heads of advertising and media agencies, media owners, advertisers and members of the Hall of Fame itself. The selection of Hall of Fame members is a rigorous and thoughtful process that identifies the people that have truly shaped and defined the practice of advertising.” said Daryl Evans, Vice President, Consumer Advertising and Marcom, AT&T, and Chairman of the Advertising Hall of Fame.

Laura Desmond, Global CEO, Starcom MediaVest Group, and Vice Chair of the Advertising Hall of Fame added, “the Hall of Fame has always represented the best and brightest in our industry, and this newest group of honorees is no exception. They have differentiated their careers through innovative and forward thinking that will continue to shape our industry for years to come.”

For more information on the Advertising Hall of Fame Induction Ceremonies & Gala, please visit www.advertisinghall.org, or contact the AAF at events@aaf.org or (202) 898-0089.

About the American Advertising Federation:

The American Advertising Federation (AAF), the nation’s oldest national advertising trade association, and the only association representing all facets of the advertising industry, is headquartered in Washington, D.C., and acts as the "Unifying Voice for Advertising." The AAF also has 15 district operations, each located in and representing a different region of the nation. The AAF’s membership is comprised of nearly 100 blue chip corporate members comprising the nation’s leading advertisers, advertising agencies, and media companies; a national network of nearly 200 local federations, representing 40,000 advertising professionals, located in ad communities across the country; and more than 200 AAF college chapters, with over 6,200 student members. The AAF operates a host of programs and initiatives including the Advertising Hall of Fame, the American Advertising Awards, the National Student Advertising Competition, the Mosaic Center on Multiculturalism, and summer Ad Camps for high school students. For more information on the full range of AAF programming, please visit www.aaf.org.

On October 1, The Martin Agency and Tool of North America accepted an Emmy for Clouds Over Cuba. But it wasn't just the team that won an Emmy, it was a win for the whole agency. Congrats, all.

Sep 27, 2013

One of the best things about a conference like Advertising Week is the kismet that happens in the hallways, the synchronicity that strikes when we stumble into a session by accident and find ourselves hearing inspiring narrative that we never planned to witness.

That’s exactly what happened to me Thursday afternoon. I arrived early at the Times Center Hall to see the panel “People as Brands as Publishers.” There was a film running as a tribute to some great guy named Mike that everyone loves. Apparently the guy is a legend in the advertising world. Everyone in the film just kept calling him by his first name. When the film wrapped up, Mike made an appearance. It was Mike Hughes, the legendary and brilliant president of The Martin Agency.

I went to business school at the Darden School at the University of Virginia so The Martin Agency’s story and culture are well-known to me and to my classmates because it is based in Richmond, only an hour’s drive from UVA. What I didn’t know until Advertising Week is that the culture of The Martin Agency is the envy of the entire advertising world. Everyone wants what Mike and his growing team have built, what they continue to build day by day, over decades of time. Here are their values:

Joy
“I work too many hours because I love my work and I love the people I work with,” said Mike in the film. In all this work, he’s looking for just one thing: messy, unbridled, unpredictable joy. How many presidents of wildly successful companies say that? You can tell in his actions and words that he is on a mission to live a joyful life, even through his current battle with cancer. Joy is contagious. It explains why hundreds, thousands, hundreds of thousands of people are willing to get on board and follow him to the very ends of the earth, online and off. Before he exited the stage, he thanked all of us who follow his blog and support him online. “It really means a lot to me, so thanks. It keeps me going.” I wanted to run up to the front of the room and hug him. I don’t think I was alone in that.

Team
Mike is a member of several halls of fame for his brilliant work on behalf of hundreds of brands over the years. He doesn’t credit his ideas, his leadership, or his talent as the driving force behind his success. “Surround yourself with hall-of-fame caliber people. Do that and the right things happen.”

Good and Tough
After Mike, The Martin Agency’s COO Beth Rilee-Kelley walked us through their core, shared belief that they should be good to each other and tough on the work. Her opening comment said so much to me about who she is as a person and as a professional. “People who know Mike often say that he makes us feel like we can walk through walls. And that’s exactly how I feel right now. Like I could just walk right through a wall.” Mike had recounted the story that he encouraged Beth to think about becoming the head of the agency once he steps down. The next day Beth walked into his office and told him she had no interest in being president. She wanted to be COO. “And she’s the very best in the business,” he said.

Though I’m sure that they did a lot of preparation for this mini-panel (after all, they are an advertising agency!), I could see how much heart and soul went into that preparation. It made me realize that as much as I love being a freelancer, being part of an established company can pave an incredible path so long as we love, respect and admire the people working alongside us.

By, Christa Avampato

This article is part of Allvoices’ coverage of Advertising Week, the world’s largest and most important advertising gathering. This series is supported by Advertising Week.

RICHMOND, VA. October 2, 2013 – The Martin Agency announced today its acceptance of the agency’s first-ever Emmy Award, for the Clouds Over Cuba project on behalf of the JFK Presidential Library and Museum. The 34th Annual News & Documentary Emmy Awards ceremony was held in Manhattan on October 1 by The National Academy of Television Arts & Sciences.

The Emmy was awarded to Martin and its LA-based partner on the Cuba project, Tool of North America, in the category of New Approaches: Documentaries. Other finalists in the category included CNN, The New York Times and UNC Chapel Hill.

"To be on the same stage as some of the most courageous and talented journalists in the world is absolutely humbling," said Joe Alexander, chief creative officer at The Martin Agency. "JFK really believed in the power of innovation. So, this project continues our mission to extend and preserve JFK's legacy through technology, especially the convergence of digital, mobile and film. The lessons we learned on Clouds Over Cuba will pay dividends for our clients and our agency for years to come."

The JFK Presidential Library & Museum has brought history to life in new ways, inspiring a new generation of followers through a handful of interactive exhibits. From inviting people around the world to join in redelivering Kennedy's inaugural speech, to recreating the landing on the moon 40 years later in real-time and developing a site powered by Twitter that allowed the world to pay tribute to American icon Neil Armstrong, The Martin Agency and The JFK Library have a history of producing award-winning exhibits together for the past 19 years. The latest project, Clouds Over Cuba, allows the world to rediscover the Cuban Missile Crisis through an interactive documentary as well as four “What If” scenarios, depicting how modern day would be different if Kennedy had taken America to war with Russia.

This Emmy Award joins a library of distinguished achievements for Clouds Over Cuba in 2013, including recognition from D&AD, The One Show, The CLIO Awards, Art Directors Club, Webby Awards and 11 Lions from the Cannes Lions Festival.

The Clouds Over Cuba team will be presenting the JFK Library’s recent interactive exhibits at the Create Tech Conference in Brooklyn on Thursday, October 3.

PHOTO CREDIT: Marc Bryan-Brown Photography

The Hump Day Camel is back, this time in Cinemas. Adweek features the new spot as Ad of the Day. Check out the story. 

For LG's new G2 smartphone we needed to cut through the steady din of specs, superiority claims and preciousness that's rampant in the industry. So we took a charismatic geek hero, guitar god Zakk Wylde, the legendary sword Excalibur and a couple of Vegas bound aliens and stirred them into a delicious smartphone stew. We embraced LG's "Life's Good" tagline by creating three slightly ridiculous digital films that are playful, humorous and deliver the important specs on a top-notch phone.

In the immortal words of Rick…our geek superhero…these videos were designed to "Go Forth and Conquer."

When a jewelry designer is looking for inspiration, a bathroom faucet probably isn't the first thing that comes to mind. But with the launch of Moen's new global style campaign, this could soon change. The campaign is based on a simple premise -- just as a statement piece necklace can transform your look, a "statement piece" faucet can transform your bathroom.

To bring this idea to life, we collaborated with jewelry designers from around the world to create statement piece necklaces inspired by Moen's  faucets.  The necklaces can be seen in TV, cinema, print, documentaries, showrooms and coming to a red carpet soon. We've even created pared down versions as gifts.

Just as a statement piece necklace can transform your look, a “statement piece” faucet can transform your bathroom. In order to demonstrate this concept, we commissioned four metal smith jewelry designers from around the world to create their own statement piece necklaces inspired by Moen Faucets. Check out the work on Ad Age and PSFK. 

This weekend (that's Sept. 21-22), the residents and passerbys of Richmond have something to look forward to: Northern Grade will be setting up shop at the Power Plant at Haxall Point.

For those who haven’t yet heard of Northern Grade, it’s a traveling menswear pop-up market focused on American-made brands. It combines fashion, live music, spirits and food, bringing awareness and exposure to local brands. Oh, and it’s taking America by storm (this is their fifth stop after visiting St. Paul, LA, Nashville and San Francisco). 

So come by, grab a drink and peruse some awesome stuff. And make sure to look good, Esquire’s online editor will be there.

For more info check out Northern Grade's website. 

We believe there are colors attached to the most meaningful moments of our lives. With Benjamin Moore, that story is told like no other: with gorgeous detail, surprising depth and unique nuance. The Shades of Life campaign utilizes paint colors and the unique Benjamin Moore paint names to tell a story, showing there truly is a color For Everything that Matters.

Sawed in half by a magician, have a rose-crushing giant in your front yard, engulfed in the belly of a whale, or about to be abducted by extraterrestrials? Look on the bright side: you just saved over 15% on your car insurance by switching to GEICO. Can’t argue with that.

Your feet are the foundation for everything you do — if they hurt, your entire body hurts. And that can be distracting, causing you to make mistakes on the job. The campaign shows industrial “work fails” caused by distracted workers. Cause after all, when your feet hurt, your work suffers.

CBS Reporter, Michelle Miller, sits down with the team that created the GEICO "Hump Day" spot that currently has over 13 million YouTube views. Check out the segment. 

With better tire performance comes more fun, the earth becomes your playground. In order to demonstrate this idea, we went out west with Camp4 Collective for 35 days to create the Playground Earth All-Terrain Relay, sending one set of tires on five unique outdoor adventures. We met up with respected kayakers, fishermen, mountain bikers and climbers for each leg of the journey. And in true relay form, the tires were literally swapped from vehicle to vehicle (like a baton), driving thousands of miles both on- and off-road.

Playground Earth begins where the pavement ends.

A clean and modern space, G-MOMI houses an irreverent hodgepodge of pieces. Everything from age-old classics like the Mona Lisa, and Napoleon, to modern masterpieces like the “Hang In There Baby” cat and some Awkward Family Photos. But these pieces do far more than simply hang out on a wall together. They are living, breathing things that coexist. They're all roomies. Oh, and they talk.