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Known for its innovative approach to marketing, Oreo has been the world’s favorite cookie for more than 100 years. The shared connection over an Oreo is universal. Our latest campaign, Wonderfilled, focuses on the positive change in perspective the simple act of sharing an Oreo can create, tapping into the universal human feeling of wonder. The ability to wonder is something we all share, but too often forget or ignore. Wonderfilled captures the feeling that kids are naturally so good at, yet adults need to be reminded of: a sense of wonder in the world.
U.S. students are in trouble. Globally they rank 25th in math and 17th in science. This is a problem that puts America's position in the global economy at risk, a problem we cannot ignore. So, together with ExxonMobil, we created a multifaceted campaign with a singular call to action: Let's Solve This. Positioning ExxonMobil as a vocal contributor to this important topic, this campaign was designed to not only inform the American public on the challenges that lie ahead, but to inspire them to take part in solving our nation's education crisis. Together, we can solve this.
The images you are about to see may be difficult to look at.
We coupled a PSA-style TV spot with a series of four print ads to show the benefits of using new Cool Whip Frosting. It’s whipped, fluffy and perfectly sweet, spreading on easily to leave cakes unharmed.
Please help. Together we can change the way cakes are frosted.
To launch Norwegian’s latest ship, Norwegian Breakaway, we created something no one has ever seen before — a ship with the city of Manhattan on top of it, bringing the best of NYC to sea.
The campaign, The Best of NYC at Sea, includes an eye-catching, state-of-the-art, digitally animated television spot, various out-of-home advertisements, and new digital experiences on www.breakaway.ncl.com that artfully render the New York City experiences found on board.
Anchors aweigh!
With everything from ‘80s montages to magical doppelgängers, the on-the-golf-course hijinks continue with another round of PING’s “Golf Buddies” campaign. This year Lee Westwood joins the cast, adding some dry British humor to the American duo of Hunter Mahan and Masters champ Bubba Watson. Now that’s what we call a dynamic threesome!
When Def Leppard approached the agency, our creatives were thrilled. Several long-time fans jumped on the opportunity to design cover art for the song “When Love & Hate Collide,” which was premiering for the first time digitally. Though we presented several ideas, the band immediately fell in love with this image. And the rest is history. Long live rock 'n roll.
Folks that save money on their car insurance sure are happy. But just how happy?
Happier than Gallagher in a farmer’s market.
Happier than Christopher Columbus with a speedboat.
Happier than a Slinky on an escalator.
You get the idea.
Of the Five Best Super Bowl Spots This Year, Which One Didn’t Run During the Game?
This year, ReadWrite named five top Super Bowl ads, only one of which didn’t air during the game: Pizza Hut’s Hut. Hut. Hut. Additionally listed among Forbes’ predicted top ten Super Bowl ads, Hut. Hut. Hut. appeared just before the big game, proving you don’t have to pay millions to be listed among the best.
The spot is a compilation of the best of user-generated “hut” moments, showing no matter how you say it, you can’t have football without the “Hut.”
Net10 offers a smart new family plan that provides the same quality service as top carriers, but for half the cost. To get this point across, we cast three 10-year-olds (the most savvy members of the family) to talk to their parents about making the switch to Net10. It’s difficult to talk to your parents about change, but when you break the news gently and use positive reinforcement, they’ll come around in the end.
We first saw him “wheeee-ing” all the way home, then he was zip lining and luging down the street. Now, Maxwell the Pig is all grown up and he’s starring in a campaign of his own to demonstrate all of the ways customers can access GEICO with ease.
In 2010, while competitors were cutting investments and reducing expenses, Discover expanded, rolling out new programs and making rewards the centerpiece. Our solution was to create a simple, direct 15-second ad campaign around one of Discover’s brand value propositions…rewards.
What do you do when you want to increase brand awareness, while reinforcing Nespresso’s quality at-home experience? You bring in backup in the form of a hot Spanish actress, Penélope Cruz. Nespresso. Where you never have to compromise on anything. Where just one touch creates the perfect coffee. Where every cappuccino and latte is only made with fresh milk. And where the staff is exceptionally friendly. Nespresso. What else?
From speaking to Congress to traveling around the U.S., the Gecko has gotten his fair share of time in front of the camera. But never before has the Gecko allowed anyone to see what happens behind the scenes, until now. Now fans can see the Gecko at his on-camera best and then get to take a sneak peak at what goes on backstage too. Computer animated coffee and all.
To honor the 50th anniversary of the Cuban Missile Crisis, we partnered with Tool of North America to create an interactive multimedia documentary, laying out the full story of the Crisis in riveting detail through dozens of archival photos, videos, documents and audio recordings. Cloudsovercuba.com also offers a fictional “what if” scenario, allowing users to optionally access a heartbreaking short film that takes place in an alternate 2012 in which the Crisis escalated into nuclear war 50 years ago. By combining elements of a traditional documentary with an interactive experience, this site will change the way we look at history and help us to understand the way it impacts our lives today.
To complement Chihuly’s exhibition at VMFA, we worked with unit9 in London to create the first-ever glassblowing iPhone app, inspired by Chihuly’s unique art process.
The app, available on all Apple iOS devices, allows Chihuly fans to design their own virtual creations by simply blowing into their iPhones. The users can bend, curve and mold their works of art in 3D, adding texture, color and more shapes until their creations are complete.
Morgan Stanley is one of the most famous names in the world of finance. A name shared by all 58,627 employees, now that Morgan Stanley Smith Barney will become Morgan Stanley Wealth Management. This campaign tells us what the Morgan Stanley name has stood for since its founding in 1935.
To bring this name to life, we wanted to avoid clichés. So, we commissioned the iconic photographer Nadav Kander to show what the employees of Morgan Stanley are literally made of. By artfully combining portraiture and epic images of industry, business, and philanthropy, we were able to show how responsibility and capitalism come together in the people of Morgan Stanley.
A robot, a whale and a Sasquatch walk onto a commercial set for The Martin Agency. Their role? Demonstrate just how easy their new website makes it to sign up for XFINITY. Un-beaching a whale, hard. Signing up for XFINITY, well that’s easy.
Our focus for this campaign was on Mentos' unique product packaging. The ads spotlight the juxtaposition between the innocent quirkiness of Mentos and the not-so-innocent content of the ads, making the gum bottle pop off the page.
Some people think their faucets are only good for hot and cold water. But those people have probably never experienced the magic of Moen’s thoughtful design.
With a new campaign directed by Parisian artist Sophie Gateau, we set out to change the way you look at faucets by showcasing two of Moen's greatest innovations. The Spot Resist finish that, you guessed it, keeps spots off your faucet. And MotionSense — the motion-activated faucet that senses your every move.
To promote Hanes' new ComfortBlend T-shirts and underwear, we not only enlisted help from Michael Jordan, but also from a litter of fluffy kittens. ComfortBlend is Hanes' softest T-shirts ever – even softer than kittens.
