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THE Vodka

For the past 80 years, there’s one brand that has stayed true to its character. One brand that is considered the original. One brand that has earned the right to be called "the." That brand is Stoli. It’s not just "a" vodka...it’s THE Vodka. The original, the archetype, the one. And because THE Vodka speaks for itself, we’ll stop let the work do the rest.

Ickey Shuffle

Former pro NFL player Ickey Woods will celebrate almost anything, cold cuts included. And now with ickeyfy.com, you can, too.  Because nothing says “good luck on that thing you did” like sending a shuffling Ickey to a friend.

The Boston Red Sox Fenway Collection

For years, Benjamin Moore has been painting The Monster green. And with the new Fenway Collection, you can too. Yea, that includes fire hydrants, satellite dishes, garage doors and swing sets.

And for every gallon sold, Benjamin Moore will help renovate youth league ballparks in the Boston area—bringing the spirit of Fenway to where it matters most.

monstereverywhere.com

Meet the Hopsons

Meet the Hopsons. A mini mockumentary about a fictitious family who live in a two–story bouncy house. Why, you ask? To bring color to their vinyl-clad neighborhood. Unfortunately, only later do they discover that it's possible to refresh the look of their home with Benjamin Moore's New Regal Select REVIVE.

World’s Largest Wooden Yo-Yo

We wanted to show how Benjamin Moore ARBORCOAT® makes old wood young again. And what better way to do so than to make a yo-yo out of old reclaimed deck wood?

Introducing the world’s largest wooden yo-yo. We even made a site about it: largestwoodenyoyo.com.

OREO Mini

Ever wonder where OREO Mini comes from? "Mel's Mini Mini Mart" tells the charming story, reminding viewers not to overlook things just because they’re small. Chromeo reiterates this idea in "How Big You Wonder," putting their signature spin on the Wonderfilled song and inspiring anyone who has ever felt small to dream big.

Because after all, it’s not how big you are, it’s how big you wonder.

Mad Men For Your Consideration

With the 2014 Emmy nominations around the corner, we partnered with AMC to promote the stars of Mad Men. And what better way than to have the stars “sell” themselves? From a hair color bath to precious metals, heels and executive pomade, the sixties-style ads featured the stars promoting fictitious products, while subtly making a case for the nomination of the individual stars.

It’s a vintage campaign that would make the show’s agency, Sterling Cooper and Partners, proud. We think so at least.

Jimmy Kimmel Integration

Put Jimmy Kimmel and Penélope Cruz in a room together and it is sure to be entertaining (or at least easy on the eyes). Add a Nespresso VertuoLine machine, and who knows what will happen. Like maybe the whole crew will take a coffee break. And maybe Jimmy will join them. And maybe, just maybe, Jimmy will hand the show over to Guillermo. Maybe. You may just have to watch to find out.

The Light of Human Kindness

An interactive mural, powered by kindness.

In 2013, local Richmond artist, Patience Salgado, wanted to create a wall made of kindness. It started with simple human stories and a mural painted on a 110-ft wall of an old bus depot by Hamilton Glass. Then, in true techy spirit, a few guys from our Martin Lab installed 1,000 LED lights, programming them to light up one-by-one in real time as people around the world submitted acts of kindness to the mural’s website. To add an element of interactivity, the team also wired the mural with conductive paint, allowing visitors to change the configuration of the lights by simply touching the wall.

It’s part art, part technology and full-on kindness.

Pinocchio Yours Truly

He’s still not good at motivating others, but he could be good at writing books on crafting. 

Summer 2014

Gunshots, explosions, shackling the kids in the street and sending an innocent woman to prison for being a witch. It was the perfect vacation.

Guess you had to be there.

J. Roddy Walston and The Business

Directed, produced and edited in-house, the music video for J. Roddy Walston and The Business’ song “Same Days” explores the weirdness of seemingly monotonous human experiences. Yes, we also stood in that frozen lake for two hours and, in the spirit of honesty, one boat was harmed in this process.

Mike Hughes Inducted into AAF Advertising Hall of Fame

On Monday April 7, Mike Hughes was inducted into the AAF’s Advertising Hall of Fame, joining the ranks of a few hundred men and women who have made significant contributions to both advertising and society as a whole. And while we wish he could have been there, we hope this video does him justice.

It Takes Ahoy!

Chips Ahoy! has never been like every other chocolate chip cookie. They have always had a certain attitude, a disregard for what you’re supposed to do. Call it moxie, gumption or cojones, It Take Ahoy! to take two free samples, to enter through the exit and to nudge the institution, one chip at a time.

Shades of Life

We believe there are colors attached to the most meaningful moments of our lives. With Benjamin Moore, that story is told like no other: with gorgeous detail, surprising depth and unique nuance. The Shades of Life campaign utilizes paint colors and the unique Benjamin Moore paint names to tell a story, showing there truly is a color For Everything that Matters.

Susana and Her Load of Crap

This is the story of a piece of crap, And a girl named Susana, Who saw way beyond that.

The video is animated, completely from sand, by Cesar Diaz Melendez’s very own hand(s).

So sit on back, yea we’re talking to you, and check out EARTH’s latest video that shows what doo-doo can do.

Cookie Balls

This is the season when we like to do it up. And no Christmas is complete without a tree, icicle lights and, of course, cookie balls. Just don’t forget to leave a few for Santa Clause.

‘Cause everyone knows old Kris Kringle loves himself some cookie balls.

Scary Good Job

We wanted to prove to professional painters that Benjamin Moore paint does a high quality job, and fast. So in the spirit of Halloween, we hired real painters for a job they wouldn’t want to spend long on — a haunted hotel — and we caught it all on hidden camera. 

Go Forth and Conquer

For LG's new G2 smartphone we needed to cut through the steady din of specs, superiority claims and preciousness that's rampant in the industry. So we took a charismatic geek hero, guitar god Zakk Wylde, the legendary sword Excalibur and a couple of Vegas bound aliens and stirred them into a delicious smartphone stew. We embraced LG's "Life's Good" tagline by creating three slightly ridiculous digital films that are playful, humorous and deliver the important specs on a top-notch phone.

In the immortal words of Rick…our geek superhero…these videos were designed to "Go Forth and Conquer."

A Statement Piece for Your Bathroom

When a jewelry designer is looking for inspiration, a bathroom faucet probably isn't the first thing that comes to mind. But with the launch of Moen's new global style campaign, this could soon change. The campaign is based on a simple premise -- just as a statement piece necklace can transform your look, a "statement piece" faucet can transform your bathroom.

To bring this idea to life, we collaborated with jewelry designers from around the world to create statement piece necklaces inspired by Moen's  faucets.  The necklaces can be seen in TV, cinema, print, documentaries, showrooms and coming to a red carpet soon. We've even created pared down versions as gifts.

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