It’s time to switch
They say golf is a four-letter word for a reason. Thankfully, PING’s new golf clubs are designed to help take some of the frustration out of the game. In our latest campaign for the golf equipment manufacturer, PING’s tour pros help struggling amateurs make the switch to PING technology.
Golf robot gets social
Meet PING MAN, a real testing robot created in the 1970s by PING founder Karsten Solheim. Recently, PING MAN showed up on twitter and has gained thousands of followers.
To capitalize on this newfound popularity, we created a web series where PING MAN answers fan mail with the help of John K. Solheim, VP of Engineering and Karsten’s grandson. We even get a peek into the testing robot’s personal life. Can you say “robot romance?”
Finally, something funnier than the average golf swing.
Warning: the campaign you are about to watch for PING golf is funny. Do not watch it if you aren't prepared to giggle out loud. So, for example, do not watch it as you drink a glass of milk — that could get messy.
We've had PING for over 13 years. We've learned a lot about golfers in those years. One, they love to brag about how good they are. They tend to exaggerate. Sometimes, they get delusions of grandeur. This campaign — like the best insights — capitalizes on that truth. In the process, it sells the benefits of playing PING. Enjoy.
PING’s Power of 10 Gives the Power to You
Every fall for the past three years, we have worked with PING to launch a new product. This year marked the introduction of the G10, the most advanced PING club to date.
To complement our print campaign, we constructed a microsite, pingpowerof10.com, to showcase the detail, technology and performance inherent in every G10. Visitors can explore the PING custom-fitting service, download wallpaper, find a retailer and hear from engineers about how the technological choices they made affect the club's performance — creating a user experience that can be more informative and purchase-inducing than a trip to the local pro shop.