Hanging Up the Keys
For 7 years, our ”Race the Truck” campaign has featured different instances in which NASCAR legend Dale Jarrett is urged to race a UPS brown delivery truck. While the ads were fun and entertaining, Jarrett always left us hanging by never actually driving the truck.
Until now...
The final commercial, called "Tribute," served as a roadblock video on the NASCAR site and debuted during the Daytona 500 race. And while the executions leading up to "Tribute" were mostly amusing, the end of this great run deserved nothing less than pure sentiment and, well, tribute. We'll miss you, Dale.