It even surprised the D&AD judges, who gave it a rare Yellow Pencil.
Simple, provocative demo. One Show Gold Pencil winner.
Don't cheat the phone company, save money the legal way by switching to GEICO. No need for Bob Wehadababyitsaboy or even Wehadababyitsaboy8pounds3ouncesmothersdoingfine.
Honest Abe was part of the Rhetorical Questions campaign that ran from 2009-2012. "Could switching to GEICO really save you 15% or more on insurance?" Was Abe Lincoln honest? The resounding answer is yes.
Print ad that feeds the need of new parents to read about their babies.
Outdoor board that took Silver at The One Show.
German engineering summed up in two words.
An execution as unique as SAAB drivers.
Hand-crafted print with distressed type – a first.
A business success as well as a cultural hit.
A curious way to sell curious new flavor.
One of the first to put us on the national creative map.
Introduced in 1969 and still going strong.