On December 13, 2012, we hosted our first fashion show at The Martin Agency. From account executives to media buyers to creatives, dozens of employees signed up to participate. The challenge? Design and create two outfits for only $75, one representing the team’s view of “Good” and the other representing the team’s idea of “Tough.”
You might be wondering, why “Good and Tough?” When people who know The Martin Agency talk about us, they talk about our work and our culture. But unlike our work, which is on display around the world for all to see, our culture is intangible. It is hard to put into words. But we found three: Good and Tough. Good to each other, tough on the work. Good place to stay, tough place to leave. You get the idea. Through the fashion show, we were able to bring the idea of Good and Tough to life.
No materials were off-limits and the teams were given a month to complete their artistic, humorous, serious, and/or out-of-this-world designs. The teams spent hundreds of hours combined on the designs and the results were phenomenal—but we’ll let you see yourself in the following pages.
So, without further ado, welcome to The Martin Agency Fashion Show, Featuring the Good and Tough Collection.
Check out the story on Creativity-Online.