Bands are brands. The way they play and present themselves stands for something in their fans’ (and potential fans’) minds. And, just like Fortune 500 companies, bands sometimes require the help of an advertising agency to garner attention for their brand. That’s where we come in.
Def Leppard approached the agency, asking us to design the cover art for the song “When Love & Hate Collide,” which was premiering for the first time digitally. They wanted us to present a modern, relevant image for the band, without losing their sense of heritage as rock 'n' roll pioneers. We presented several ideas, but the band immediately fell in love with the image featured on the cover art. “When Love & Hate Collide” is now available in iTunes and we're hopeful this is just the start of our collaboration with Def Leppard, and other bands as well. Long live rock 'n' roll.